Once upon time, few ice-creams ago, a man we shall not name decided he had enough. After three years lost in a foreign land, he came home, in France, with two convictions and one idea.
First, there were too much tasteless snacks out there.
Second, those ice-cream ends were the best childhood memory he had. That and his mother couscous but a couscous factory was not this boy's dream.
The man got back to work, picked the best chocolate in the world, the smallest cones he could find and started to experiment.
He settled on the first three flavours : milk, dark and white.
And that my friends, is how the story began.