The old me who have said "Why not ?" but my parents raised better than that. I'll tell you the real story.
It sounded good.
It felt both informative and catchy. We didn't registered that Bitcoin was a thing and that half the trafic on our website would come from people who made a typo while accessing their crypto wallet but you know what, so be it.
There is nothing to invest in here but there are good snacks to eat.